Take the pulse of 4Q23 condominium market after the Covid situation. Amidst the atmosphere of war between the two corners of the world, Russia-Ukraine. with Israel-Hamas

Even though the future picture is full of unknown factors, businesses still need to invest in order to breathe life into the organization. It gives a picture of the movement of continuously launching new projects.

The focal point of the condominium market has at least two overlapping images: new investment to add new supply to the depleting stock. and results automatically Adding new supply is replenishing the backlog. (Sales awaiting transfer) to add steel fiber to the reliability of the business growth plan.

New round of investment, new project amidst the surrounding economic crisis. Therefore, it is not a game of one's hand, only girls get girls. But it is a game for those who are ready in every aspect. both thick capital and long lines Equipped with a professional team Occupy a location with high potential. Importantly, it must have the ability to stand for a long enough period if sales do not come as scheduled.

On the side of consumers with purchasing power It looks like it's an opportunity to shop for a new condominium as well. Because of the mechanism of competition during the economic crisis There are often good things competing with each other.

AP raids two condominiums worth 7,300 million

Fireworks for the competition in November 2023 by "Miss Kamontip Bamrungchat Udom” Deputy Managing Director Condominium Business Line, AP Thailand Public Company Limited or AP, said that AP is committed to conducting business under the promise of delivering "a good life that you can choose for yourself."

“Today's overall condominium market is believed to have passed its lowest point. There are positive signs that are gradually improving, as reflected in the rate of new condominium launches. Sales and transfers continue to occur in the industry in the first 10 months of this year. The condominium business group has pre-sale net sales of 10,713 million baht, growing up to 180% compared to full-year sales of 2020 in the COVID era and growing 15.8% compared to the same period of 2022.”

For 2023, AP Condominium Business Group sets a net sales target of 13,000 million baht, which is confident that it will be able to reach the set sales target.

The competitive strategy is presented through 4 main brands: 1.The Address-The Address Prestige-Luxe, price 250,000 baht/sq m. 2.Rhythm-Rhythm Targeting the luxury segment, priced at 1.6-2 hundred thousand/sq m. 3.Life-Life, targeting the high-class segment, priced at 1-16 hundred thousand/sq m. and 4.Aspire-Aspire. Targeting mass segment customers, price 60,000 - 100,000/sq m.