Ananda changes the game to recover from the Ashton Asoke-Bond crisis! Grits teeth, cuts margin to 8%, clings to cash.

Two months after the Supreme Administrative Court revoked the construction permit for the "Ashton Asoke" condominium project, the latest move of "Ananda" continues by organizing a big clearance sale! Willing to cut margin (GP) by 8% to raise cash to cope with next year's bond crisis. Ready to solve the problem of "Ashton Asoke"

Prasert Taedulyasatit, Chief Executive Officer Real Estate Business Division, Ananda Development Public Company Limited, said that in the Ashton Asoke case today, Ananda is trying to "stop" and limit the damage. To overcome this problem It will prove to all parties involved that we are not affected by "Ashton Asoke" and will also sell better in an unusual way.

However, solving the problem must start at the "root cause" by working hand in hand with co-owners (residents) to drive legal matters. Both the administrative court Government agencies Through the new government team Both the Ministry of Transport Mass Rapid Transit Authority of Thailand (MRTA)

“I believe that the Prime Minister who has been in the real estate industry will understand this problem. We expect it will take some time to see progress from the five main approaches.”

Consisting of 1. Applying for a new construction permit by purchasing or acquiring additional land 2. Proposing that government agencies amend relevant laws through Bangkok. To the Department of Public Works and Town & Country Planning Ministry of Interior

3. Propose to government agencies to amend relevant laws through the MRTA. Propose through the Ministry of Transport to the Cabinet. 4. Coordinate with the original owners to submit a review of entrance and exit land rights from the MRTA to review the original land rights before expropriation. At least 12-13 meters of entrance and exit rights should be given to allow access to tall and extra-large buildings. And 5. Petition to the Administrative Court to request a new trial. Because there is new evidence, the facts have changed.

“We are working in all 5 directions at the same time because we don't know which one we can finish first! It takes time to solve the problem. This is complicated because it involves many laws and many ministries, but I am confident that it can be solved because it is a matter of legal interpretation. and has a wide impact Therefore, the government sector should step in and stop the impact from this case. Recently, information has been presented through the new government team regarding the impacts that have occurred.”

Prasert stated that the first 6 months of this year (Before the Ashton Asoke case) Ananda had sales growth of 59%, valued at 9,711 million baht, compared to the first 6 months of last year. While transfer numbers in the first half of the year the market grew 1%, the condo market grew 16%, detached houses were negative 7%, townhouses were negative 4%, Ananda had the number of transfers for the first year grow up to 39% compared to the previous year.

“If there had been no Ashton Asoke case, Ananda would have taken off. You don't have to turn around today."